Fagor is one of those mythical brands in Spain, rooted in our collective imagination by the presence of its appliances in countless homes generation after generation.
For its range of kitchenware, we approached the packaging design project from a strategic standpoint. The idea was to position these products in the market by reinforcing the values that made the brand strong: trust and closeness. Trust in functional products of high quality and guarantee, and the feeling of closeness with a historic brand ever present in the life of a typical Spanish family.
We created a distinctive and recognisable packaging design that is based on three pillars:
A restrained colour palette with a dash of energising red, clean and descriptive photography and a modular system that simplifies and arranges the information for the client.
A broad family of products that also needed to achieve two contrasting goals:
· Uniformity so that the products would be recognized under the brand’s umbrella.
· Versatility to adapt to its multiple volumes, formats and communication needs.
