Fagor Cookware

Packaging strategy and design. Simplicity to trust

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Fagor is one of those mythical brands in Spain, rooted in our collective imagination by the presence of its appliances in countless homes generation after generation. 

For its range of kitchenware, we approached the packaging design project from a strategic standpoint. The idea was to position these products in the market by reinforcing the values that made the brand strong: trust and closeness. Trust in functional products of high quality and guarantee, and the feeling of closeness with a historic brand ever present in the life of a typical Spanish family.

fagorcookware.com

packaging strategy
Fagor brand
Typography
logo Fagor
Corporate colors
diseño de packaging
diseño de packaging

We created a distinctive and recognisable packaging design that is based on three pillars:
A restrained colour palette with a dash of energising red, clean and descriptive photography and a modular system that simplifies and arranges the information for the client.

fagor cookware
diseño de packaging
diseño de packaging
diseño de pictogramas
diseño de pictogramas
diseño de packaging
diseño de pictogramas
diseño de packaging
diseño de packaging
diseño sistema modular
diseño de packaging
diseño de packaging
dirección de fotografía
diseño de packaging

A broad family of products that also needed to achieve two contrasting goals:

· Uniformity so that the products would be recognized under the brand’s umbrella.
· Versatility to adapt to its multiple volumes, formats and communication needs.

diseño de packaging
packaging design
diseño de packaging
diseño de packaging