A distinctive value proposal in the multi-brand retail landscape.
With a quality shoe as the protagonist, Loopo is an open and inviting space where you can find both global and local trends. Loopo creates and selects beautiful, functional and environmentally friendly products.
The challenge was to create a long lasting brand that is compatible with the changing world of multi-brand fashion, and at the same time has its own discourse that emotionally connects with the user. To give shape to this, we opted for a distinctive yet versatile graphic language.
The wolf serves as a starting point for the name (“lobo” meaning wolf in Spanish, coming from “lupus” in latin) and logo of Loopo: a wild animal that embodies the natural and free-spirited approach of this brand.