What values does the client look for in a dental clinic? How is this brand going to be different?
We identified two traits that distinguish Pontigar: First, the medical and technical competence deriving from more than 25 years of experience and second, the warm and friendly manner of the professional team that the clients appreciate.
With these two traits Pontigar earns the clients’ trust. We conclude that this trust should be represented in the new look of Pontigar by conveying ideas of safety provided by the technical equipment and the human expertise, without losing the hospitality of an accessible brand.
A logo that would be associated with trust and capture the core characteristics of Pontigar draws from a universal iconography of health.
Architecture and Interior design: A1 Arquitectos