Packaging design for Javier Velarde’s home textile range.
We needed to create packaging primarily designed for an e-commerce environment, so it had to meet the needs of protection and security during shipping. But at the same time, we had to create a distinctive user experience that would highlight the product as a gift and reflect the brand’s spirit.
Trying to make controlled and efficient use of the material, we opted for Kraft cardboard as the base support and one color printing. A single label, serving as a warranty seal, becomes the key element that elevates the product, and it flexibly adapts to each format, giving unity to the range.
